2022 is the year when every business needs to be focusing on being sustainable. If you own a fashion brand, you have probably been thinking about new and innovative ways to help your brand become eco-friendly. Luckily for you, we have compiled a list of things that you can do to become more sustainable.
Make The Most of Sustainable Materials
Sustainable materials are one of the easiest ways to ensure that your brand makes the right moves to being eco-friendly. However, this particular method is more expensive than using cheap materials, something that many fast fashion brands will do.
Sustainable materials are from renewable resources and they won’t damage the environment once they are disposed of. Furthermore, there are many sustainable materials out there that can be used. These are recycled and upcycled materials which are from second-hand clothing. Bio-based materials include cotton which hasn't been grown with any chemicals. Finally, using materials which are biodegradable and won’t harm the environment.
Limit Down Water Consumption
Water consumption is exceedingly high within the fashion industry which is why you limit how much water you use. Although this may be difficult for a fashion brand to limit their water consumption, it would be advised that you use fewer materials which need a lot of water. Again, if you make the switch to using sustainable materials such as organic cotton and other materials which are sustainable. For example, use more sustainable materials when designing full tracksuits and other items of clothing.
Make Your Packaging Eco-Friendly
Something that a lot of fashion brands are doing is ensuring that they are using eco-friendly packaging. Additionally, a lot of businesses will go over the top with packaging such as Amazon. However, if you are using eco-friendly packaging, you are putting yourself above the rest. It is a simple method yet effective way of ensuring that your brand is being more sustainable.
Avoid Using Harmful Chemicals
Another great way to ensure your brand is being more environmentally friendly is to avoid using harmful chemicals. If you wish for your brand to be more sustainable, get into contact with suppliers that identify the chemicals that they use. Not only will this benefit your fashion brand but it can benefit the people that are wearing the product as well as the environment.
As you can see, there are many ways to ensure that your fashion brand is more sustainable. However, this is not a short process, it is going to need a lot of negotiating with multiple suppliers so be patient. Do the basics early such as using recyclable packing for your products and people will start to see you becoming a more sustainable brand.