With a forwarding eco-friendly global community, organic clothing provides people with a chance to create an impact on an exclusive level. To demonstrate, natural cotton is responsible for producing almost all organic apparel, as well as soy and hemp, making organic clothing a staple to every possible clothing variety.
Those with enthusiasm for clothing and a passion for protecting the world can find inspiration, joy, as well as profit by establishing an organic clothing industry. Hence, here are the important tips when setting up your organic clothing business.
Plan Like a Pro
The first thing you have to consider what being sustainable means and determine how this concept can work for your label. Accordingly, put your imagination for your organic clothing line on paper. Also, define all your objectives and goals by doing a business plan and study the trends and profits of the industry.
Next, provide information about your business, including the statement of mission and vision, the name of your business, as well as the organizational structure. Then, provide comprehensive marketing plans along with the information regarding your target market. Lastly, determine the potential profits and illustrate performance possibilities with financial statements.
Explore and Analyze
Looking for your perfect material is quite challenging if you are limited to only ethical and sustainably and made sources. However, there are a few eco-friendly fabric options that are quite popular in organic and ethical brands. Organic fabrics have a lesser impact on the environment than synthetic materials.
The cropping of organic cotton use quite less water than those of conventional cotton and are free from chemicals and pesticides that are harmful to consumers, farmers, and the whole environmental lives. Other than organic cotton, some sought-after natural materials include Tencel, bamboo linen, also the deadstock and recycled fabrics.
Also, using fabric made out of recycled materials consumes lesser energy than manufacturing an entirely new fabric. What's more, surplus or deadstock fabrics are leftover from factories, mills, or big companies, and then resold at more affordable prices instead of being thrown into the garbage.
Thus, do research and communicate to some reputable suppliers and request few samples for you to review. After you have compared several suppliers, gathered plenty of options and chosen your fabrics, you can now develop your design.
Get Your Concepts Real
Before jumping into the designing process, you have to establish your brand identity. As mentioned earlier, study your target market and identify your ideal customers. Also, you have to be concise in strengthening your product vision by creating a brand message, mood board, and a written review of your target market for your reference.
Now, you should work on making your design concepts into a tangible and actual product. Draw clear design outlines, and hire someone to help you with the pattern and sample making if needed.
Remember that this step may require some stages of tweaking until you can have your ideal garment pattern and figure that you can introduce to a factory. At this moment, you also need to have your technical sheet ready. Technical sheets play crucial details of construction to let factories produce your designs easily.
Don’t Go Alone
After your tech sheets and product samples are ready, now is the time to look for a production partner. Remember that when looking for a prospective partner, present these including the exact amount of products you want to produce.
Indeed, it's essential to be prepared with all of these details to make sure that you aren’t viewed as an amateur since factories won't hold your hand throughout the process. Consider also to get some costing quotes from a few alternatives and compare the pricing. Moreover, determine the lead times of the factory and set a production itinerary that works for you.
Time to Launch and Promote
After you have done the process above, it's the time for you to do the promotion. However, promoting a product doesn't seem to be easy as it seems. Understand that the promotion tool in the marketing mix plays a lot of communication which covers all image-forming and sales-promoting measures.
This step is vital in implementing an organic and ethical brand. Thus, communicate with your target market through the use of social media, since it is the most influential means of marketing nowadays. Also, try to display your products online like Deal Wiki and other online sites to have a wider reach of customers.
The word "organic" is spreading around like wildfire in the past years Though it's commonly used to describe foods, it now transitioned to our clothing too. If you're a fashion enthusiast and a nature-lover as well, think of creating your sustainable and organic brand.
But remember that when starting your organic clothing brand, you need to go more than a good sense of style. You also need to know the game in business as well as the capability to create organic garments.