When most people think of fashion brands, they immediately think of what fashion stands for them as an individual or an organization. For a fashion designer, it may be making patterns, prototypes, and the works. For a fashion blogger, it may be minimalistic fashion. For a consumer, it may be fashion trends. The truth is, most people don’t care about ethics when it comes to fashion, and probably not even the environment. If only they knew who makes their clothes, how they make and ship it to them, perspectives would change.
“The horrendously low prices that farmers get for their produce is a symptom of a society with warped priorities; we do not want to pay adequately to someone who keeps us alive, but we are willing to pay through our noses for branded shoes and gadgets. And in relation to the latter, we don’t even care what the actual factory worker gets.” – Scroll.in
Lack of information about these brands, how they produce and supply their products, how transparent they are about their operations keeps consumers in a state of ignorance. This is changing with the emergence of the slow fashion revolution. The Fashion Transparency Index ranks the levels of transparency of 100 of the biggest global fashion companies. It makes it easy for consumers and businesses to make informed decisions, it has saved lives and also protected our environment.
Fast fashion brands are adapting to the transparency and business risks by being more resourceful, ethical, and technologically advanced. But, what exactly are they doing? To answer that, we are bringing you a series of blog posts. We will look at the most selling brands in the fashion industry in the year 2016-17. Interbrand, a global brand consultancy, reported Best Global Brands of 2017. Ten luxury and apparel companies made their mark in the top 100. Each blog post would probe into these companies for environmental and social performance by highlighting their progress. Stay tuned for a bimonthly series looking into their sustainability efforts.
Environment & Social Sustainability Specialist