Sustainable Lifestyle

How to Pick a Real Estate Agent

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This article was originally published on

By Kurtis Rhee


Most homebuyers consider dozens of houses before finding the perfect one, but that’s not the case when it comes to picking a real estate agent. Seven out of every ten homebuyers don’t interview their agent before deciding to work with them.1 That’s pretty scary considering not all agents are created are equal -- as the industry saying goes, 20 percent of the agents do 80 percent of the business. If your real estate agent could make the difference between landing your dream home in a few weeks or losing bids, why wouldn’t you shop around?

Finding an agent who is both good at their job and easy to work with isn’t always simple. That’s why we suggest interviewing at least a couple of real estate agents before picking “the one”. Here are some guidelines for how to decide which agent is a good fit for you.

1. Experience


With markets getting more and more competitive, you want a real estate agent with a proven track record of putting people in their dream homes. Read online reviews, talk to past clients, and most importantly, ask if the agent has recently closed on properties similar to what you’re looking for. Pay special attention to their history with homes in the location and price range you are considering.


2. Expertise


Working with someone who is familiar with your desired area helps to ensure that you’ll only spend time and energy on houses that fit your criteria. First, decide on the factors you want to prioritize in your neighborhood search (schools, walkability, nightlife, etc.), and then, go through them with your prospective agent to get a feel for their local knowledge.


3. Empathy


Ultimately, you want to make sure your agent is someone you are comfortable working with. The house hunt can sometimes take months, especially in competitive markets. Working with an agent who shares your communication style can help make the journey enjoyable rather than stressful. Spend some time thinking about the type of person who you’ll be able to work well with. Do you want someone who is patient and will guide you through the process? Or do you want someone who works fast and is straight to the point? (Your answer will probably be different depending on whether or not you’re a first-time homebuyer or familiar with the area.)


Need help finding the right real estate agent? While there is no obligation to use our suggested agents, we can help you save time and energy by introducing you to one who has been vetted by our team. Every agent we suggest has a strong track record of success. Schedule a free consultation to learn more. 

How to build a healthier Mother-Daughter Relationship

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Listen without giving advice.

When your mother or daughter comes to talk to you about something going on in their life, it can be hard to stop yourself from telling them what to do. As someone who loves them, you want their life to be smooth and happy, and it can be hard when you see them acting in a way that you wouldn't choose to act. When they're telling you their problem, do the best you can to listen, observe, and reflect back what they're saying to you. Stay away from beginning statements with words like, "you need to," or "why don't you," as these tend to assign blame and put your loved one on the defensive.

Engage in a fun activity - just for the fun of it.

If you have a tough relationship with your mother or your daughter, it can be easy to make every time you see each other into an opportunity to hash out conflict. It's important to spend time just doing something fun together. Taking a painting class, going for a walk, or going out to dinner to talk about what's going on in your lives without getting into the nitty-gritty of your relationship can be a lovely way to strengthen your bond.

Chat it up in the car

If your daughter is young enough that she still lives in your house, spending time together in the car can be a great way to have conversations. The lack of eye contact can make it easier to bring up tough topics, and awkward silences don't feel awkward when you're enjoying the scenery. Don't force your daughter to chat, but feel free to ask her questions about what's going on in her life. Remember, give her time to think and process - it's ok if she seems hesitant at first. She may just need some time to open up.

Learn something new together

Sign up for a cooking class, try out a Groupon for a workout class that neither of you have done before, or volunteer together at a new charity. When you see your mom learning something, you'll begin to wrap your head around the idea that she's a regular woman, just like you - she struggles and overcomes when trying something new. You'll bond together over a new experience, and you'll have a few laughs along the way.

Above all, remember that at the root of most mother-daughter conflict is love

Mothers want the best for their daughters, and it can be hard to sit back and watch them make what the mother believes to be a mistake. Daughters want the best for their mothers, and they can feel frustrated when their mother gets stuck in her ways. When you communicate with your mother or daughter, always remember to speak from a place of love, and your message is more likely to be heard.

This article was originally published on DearAva.

What homeowners can do to prepare for hurricane season

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Hurricane season is squarely underway with Dorian making landfall in the Carolinas. You may have seen all the news coverage, photos, and videos. But if you live in a hurricane’s path, the experience is nothing short of harrowing.


If you are a homeowner during hurricane season, you’ll experience a whole different set of worries and concerns. Here’s some helpful information and resources as we enter this unpredictable time of year.


What to do first if your home is impacted by a hurricane

Register with the Federal Emergency Management Agency

You can register with FEMA online, in person at a disaster recovery center, or by calling 800-621-3362. FEMA also offers help and information for dealing with natural disasters. Visit for more information.

Find out if your homeowner’s insurance coverage includes flood insurance

Homes financed with a federally insured mortgage in a high-risk flood area, also called a special flood hazard area (SFHA), are required to buy flood insurance from the National Flood Insurance Program, run by the Federal Emergency Management Agency (FEMA), or as a separate policy through a private insurer. SFHAs are areas that have a minimum 1% chance of flooding in any given year.

Print out your most recent home insurance policies for easy reference. You can also contact your homeowner’s insurance (HOI) provider, if needed. If your policy doesn’t have flood insurance, read on to learn how to apply for a disaster relief loan through the Small Business Administration (SBA).

Take photos of all damage

Make sure to be thorough and to capture all angles of the damage. Keep in mind that if you have a mortgage, your lender must sign-off on claims above a certain dollar amount. This is because mortgage investors such as Fannie Mae need to ensure your home is restored to a condition comparable to, or better than, when you bought it.


What not to do after a natural disaster

Don’t stop making mortgage payments without talking to your lender

If your home is not livable or your job was affected by a natural disaster and you can’t make mortgage payments, the worst thing you can do is to ignore the bills without talking to your lender.

Don’t assume your lender knows the condition of your home or employment status

If you stop making payments without making a plan with your lender, it will affect your credit, you’ll rack up late fees, and it can put your house on the foreclosure track.


For anyone in the process of getting a mortgage from Better Mortgage

We work hard to ensure that everything for your home loan remains on track. If you’re affected by a hurricane or natural disaster and your rate lock needs an extension, we will extend it at no cost to you to help minimize disruption until after the storm passes. Contact your Mortgage Expert for more information.


Resources you can turn to for assistance

If you are having trouble paying your mortgage

Reach out to your lender as soon as you can to discuss the situation and see what can be done. Many lenders including us at Better Mortgage are able to enlist a temporary mortgage payment hold. That said, if you are able to make your payments as usual, it’s highly recommended you do so.

For emergency response centers in your area

Check FEMA’s website. They can provide information on disaster-related assistance and can often help people find grants to rebuild their homes.

For temporary shelter and medical aid

Your local Red Cross chapter can help with basic needs, such as evacuation shelters, water, food, first aid, and other medical care.

For disaster recovery loans

The Small Business Administration (SBA) can help homeowners, renters, and private nonprofits with recovery related to property, equipment, machinery, and business assets including inventory.

If Freddie Mac holds your mortgage

Visit this link for more information.

If Fannie Mae holds your mortgage

Visit this link for more information.

If your home is FHA-insured

Call the National Servicing Center at 877-622-8525.

For VA home loans

Call 877-827-3702 to speak with a loan technician.

We hope these tips are helpful. Please share with anyone you know who may benefit from having these links handy. It can be a long season, and the best preparation starts with being informed and ready.

This article was originally published on

How to Save: Discounted Medication

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Prescription medications can be very expensive. They can range from a couple dollars to even hundreds of dollars. Because medications can be so costly it can be very helpful to find any way to save money on them. You want to be able to support your health and needs without sacrificing being able to support yourself or your family financially. There are many ways to support savings on medications some include a pharmacy discount card, shopping generic instead of brand name, and medication payment assistance programs. Some options you can even stack on top of each other to add on the savings. For example, you could choose a generic brand and use a discount card to lower the price even further. All of these are great options to save money on prescription medications.  



Discount Card

A pharmacy discount card is a concept that has been around for the past few years. The card offers discounted prices on prescription medications. It offers you coupons on tons of medications and can save you a lot of money. The pharmacy discount card can be used at most pharmacies and typically gets you ten to seventy-five percent off of the traditional retail price of the drug. To get discounted medications this is a great option. It is also free to use and is at zero risk to you. It is very easy to sign up for one and takes only a few minutes. It is very secure because it does not share your personal health information with the company. A pharmacy discount card is a secure, fast, and free way to save money on your medications. 

Compare Locations

Another way to save that many people do not think about is to compare the prices of prescription medications at different locations near you. Sometimes you could even find your medication for cheaper on an online pharmacy that could deliver the medication to your door. It may not seem easy to compare the prices of medications, but it really is. The pharmacy discount card company also allows you to reach a search engine on their website to compare prices of different prescription drugs. Being able to see the different prices allows you to choose the one that is the cheapest and will save you the most money. This is a very easy way to save money and will make it easier on your wallet. 

Generic v Brand Name

Generic options sometimes get a bad reputation, but most of the time they are of the same quality and work the same as the brand name. Sometimes, the generic brand is even preferred. Shopping generic is a great way to save money because you are not paying for the name of the company that makes the brand name option. There is usually a pretty substantial price difference between the two. Choosing the generic option can save you a lot of money, especially if it is something that you take regularly. Make sure you check with your healthcare provider about making this switch, as they may have a professional opinion about which one they think will be best for you. Be open and honest about your financial situation and your desire to save money on prescription medications. 

Assistance Programs

Lastly, if you truly cannot afford your medications or the above options do not work for you there is one more thing to consider. There are assistance programs both through the government and the manufacturers of the drugs. These are usually offered to low income individuals and can pay partially or fully for the cost of the medication. Take a look into this as it may be a great option for people struggling to pay for medications. You should never have to go without taking your medications because you cannot afford them. Use these strategies to make it a little easier to manage financially. 

Save The Environment By Using Eco-Friendly Bags

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Plastic was a great invention back in the olden days that was used in almost every household materials. Even today, plastic is used in almost every industry. However, plastic has been contaminating the earth as well. Humans are using over 160,000 plastic bags every second which means more than 5 trillion plastic bags will pollute the earth.

Moreover, plastic is not biodegradable which means it would take around 700-100 years to degrade and that is the reason why people are finding alternative solutions to it. Although when it comes to packaging materials, it always revolves around plastics and paper bags. While there are a number of better ways to get bags that will converse the environment beyond being highly convenient in carrying items around such as reusable shopping bags. There are many advantages of using eco-friendly over plastic bags which you can read in this article.


There is a plastic bag tax that increased the cost of plastic bags for both retailers and shoppers which makes a purchase of reusable bags more appealing.

  • The average person will use about 13,000 plastic bags in his/her lifetime, which is about a 5p charge. This means you will be spending $650/year on just plastic bags.
  • On the other hand, a reusable bag can cost you anywhere between 50p to $1 but has a lifespan equivalent to 500 plastic bags. This also means that you can save $625 a year.
  • This is important as your customers are always looking forward to saving money where they can, so if you can explain to them this then they will be much happier.
  • Reusable bags are even washable, so if there is any spill inside then you can just wash it and use it again and again.
  • While there are many stores and supermarkets out there that offer their customers with bonuses and loyalty points for customers who bring their own reusable shopping bags.

Environmental Reasons

One of the biggest reasons to switch traditional plastic bags to reusable and eco-friendly bags comes from the environmental impact. However, in an age of social media where one negative incident can quickly spread like wildfire across the web and can damage your business’ reputation.

  • Each year plastic is responsible for millions of deaths of birds and other animals.
  • Another disadvantage of plastic bags is that it takes up to 1000 years to decompose.
  • Whereas eco-friendly bags are produced from a number of biodegradable materials like canvas or jute.
  • Eco-friendly bags from are an easy way to not only support environmentally friendly practices but to show it as well.


It goes without that at its very core the point of a bag is to be practical and for shopping bags that practical purpose to ensure the safe transport of your shopping. Moreover, reusable shopping bags offer a whole host of practical benefits.

  • Reusable and eco-friendly shopping bags provide your customers with a much sturdier and stronger solution than the old plastic bag.
  • With the use of materials such as cotton, reusable bags often have ergonomic handles that allow you to easily carry the bags.
  • Reusable bags are usually bigger in size than disposable bags but can be easily folded which will take up less room.
  • Although if you got a cool and funky design on your reusable bag then it can become a fashion accessory for your customers, ensuring that your brand is seen wherever they go.
  • Reusable bags are made from strong materials which means any leaks or spills inside the bag and prevents it from making any mess.


Styling Tips For Your Nursery

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Styling a nursery is one of the many activities parents are excited about. While some parents go overboard trying to style their kid’s room while others simply opt for nursery packages in Australia. These packages are often considered as a starter package that consists of basic furniture one might need for a newborn. Such packages might be available in several styles and themes to help parents decorate the room as per their liking.

There are also those who spare no item when decorating the nursery. This includes decorating the walls and buying designer cots as well as many other items baby dresser in Australia. Such a nursery will typically include items like a crib, dresser, glider, bookshelves, toy chest, changing table, rocker, etc.

Styling Tips

  • Many people prefer neutral colors in a child's room which is a good idea and also a cost-effective solution. In addition to this, it is also a good idea to make use of fancy wallpaper or wall stickers to transform the space into your nursery.
  • An average nursery will have several items that may either be arranged as per some theme or a simple practical arrangement. It is advisable to place a cot near the corner of the room for more playing areas and keeping the kids safe.
  • A bookcase is an essential item for any nursery since besides being adding to the aesthetical value of the room it also is quite practical. Parents often use books for the purpose of pacifying their children while they are growing up. It is necessary for the select the right size too.
  • Other styling items include durable rugs to protect the carpet underneath. Select ones made from good material to prevent unexpected spills.
  • Storage is essential if you have a newborn in the house; the need for good storage space increases as the child grows older too. There are several options when it comes to selecting storage space; this includes dedicated storage as well as innovative storage options integrated with other furniture items.
  • Age plays an important factor in selecting the right kind of furniture. The type of storage your child will require as a newborn is different from that when they grow older. The children will also outgrow the cots however; some of the furniture might come in handy for a longer duration. These are important factors to keep in mind when designing the nursery.
  • All parents prefer different styles; one of the styles making a comeback is the vintage style. Creating a vintages feeling may take some effort and will require to place classic vintage items like name plaques decorative hooks for bags and hats, etc. The theme of the room really boils down to personal preference and the theme of the house as well. 

Opting for Nursery Packages

Parents often opt for a nursery package. This is a package that consists of many of the common items one would require in a nursery. For example, such packages are known to include items like cot, a special mattress, a dresser, a changing pad, etc. There are many different types of nursery packages available hence the type of items and style will differ depending on the package you select.

There are infinite options when it comes to designing the nursery for your child, thus it is important not to go overboard while doing so. The best way to achieve this is to set a budget to start with, not spend on extra items that you are not likely to require them. It is a good idea to start the designing process early however, avoid over buying items by restricting the number of items to the essential and most important ones.


Get A Good Night’s Sleep With These Bedroom Style and Color Ideas

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Some people use their bedrooms for other things aside from sleeping. For some, it serves as a personal office or even a lounge room. But one way or another, it is a place for rest. It should provide you the relaxation and comfort both physically and mentally so you could get the energy you’ll need for the next day’s challenges.

We’ve all had those sleepless nights where no matter how much tossing and turning you do, sleep finds a way to elude you. There are lots of external and internal factors as to why you can’t go to sleep. Either you’re overthinking about tomorrow’s big meeting with clients or your bedroom’s current state is affecting you even without you noticing.

If it’s the latter, here are four easy bedroom style ideas you can use to help you get a good night’s sleep.

Accessible and relaxing lights

brown and white table lamp with light

If you’re someone like me, who likes to relax before bed by reading a book, having a bedside lamp in your nightstand is not only smart, but an essential item to have in your bedroom.

Placing lamps and on your bedside table makes it easier for you to access them right away. You don’t need to stand up and walk halfway across the room to turn off the light when all you wanted to do is to close your eyes and go to sleep. 

When selecting a good table lamp, stay away from the kinds that produce ultraviolet lights. It can suppress hormone production for circadian rhythm. Go for bedside lamps with the color hues similar to that of sunrise and sunset. 

Use soothing colors on your bedroom walls

empty bed inside room during daytime

Whether your favorite color is neon pink or acid green, having those types of colors on your bedroom walls is probably the main culprit of your lack of a good night’s sleep.

Colors have an immense influence on how you feel, more so if it’s the color of your bedroom walls. If the colors are warm and on the darker side, save those colors for social rooms such as your dining room and private lounge. Cool colors like pale blue, cool yellow, and light grey give off the impression of a calming environment which we are aiming to get in a bedroom. 

Going with the science of colors might be logical, but your personal preferences play a much bigger role in this. You want your bedroom to be relaxing and safe based on your own standards, and not because of what science dictates.

Pick a color that you’re drawn to. Then select the shade that sparks joy, comfort, and would help you be in a state of relaxation. If you’re drawn to pink, go with a light rose pink color rather than the hot neon pink shade.

Install blackout drapes

window curtain open wide

Imagine living in a big city like New York where almost everywhere is bright all the time that it literally lives up to its nickname as “The city that never sleeps.” Because of this modern lifestyle, people who live in big cities are often the ones who are not getting enough or even the best of sleep.

It is advisable though to dim the lights an hour before your set bedtime, but how are you going to do that with these lights from the street?

One easy hack to fix this is to opt for curtains with darkening shades. This helps block out the light coming from the outside.

Investing in a set can prevent or significantly lessen the outdoor lights from street lamps and establishments to entering your bedroom that can affect your mind and body’s so-called natural circadian rhythm. 

Maximize your bedroom’s floor space 

black table lamp on nightstand

If your bedroom is considerably small, having too many pieces of furniture, unnecessary stuff and clutter around what’s supposed to be your place of rest can cause uneasiness and sometimes anxiety for some which can be the principal cause of preventing them from having a good night’s sleep.

One way to do that is to apply the concept of minimalism in your bedroom. By keeping only the most bare essentials(bed, bedside table, reading lamp, curtains, and probably a few accessories), not only that you can maximize the bedroom’s floor space, you are also harnessing your mind to thinking your bedroom is a place for sleep which is what you should focus on when you’re there. 

One little hack I’ve learned is to install a mirror on a section of your wall to make the room appear larger and classy. They are cheaper alternatives and will add light to your space, making it feel airier. Rather than acquiring expensive wall art and decor, go for mirrors with nice frames. They are easier to mix and match no matter how small your space can be. 

If you’re not into minimalism, you can try to implement a smart storage strategy for your stuff. As much as possible, try to assign a home for things that get cluttered easily, such as clothes, books, shoes, and cosmetics. Try to keep your room as organized as you can, so you’re not worried about where to find things the next day or trip over some stuff in the middle of the night.

Bottom line

Getting a good night’s sleep is one of the many things you’ll need to maintain a healthy lifestyle. If you’re not getting enough of it, your current bedroom set up is probably one of the main culprits why. Investing a little bit of your time to doing at least one or two of the bedroom style ideas mentioned above would not only help you relax in your own space but also improve the quality of your sleep. 

Fashion Hysteria: 7 Fashion Tips And Tricks To Help You Look More Stylish

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Fashion trends are changing from time to time. Some say that fashion is all about dressing what's trending. A smart dresser or a fashionista is always seeking for what's new in the fashion industry, and this kind of habit makes a fashionista stylish.

It is a trait for most of the fashionistas to buy clothes and never wore it. You buy clothes to wear it, not to hold on it and stuck it on your wardrobe. Looking stylish isn't just about wearing expensive clothes or wearing the most popular and trendy dresses.

Sometimes, wearing a simple sunglasses would already make you more fashionable. So here are some tips and tricks to help you become stylish.

Wear At Least One Accessory

It's like going to school without bringing a pen, that's why accessories are a part of an outfit. It gives you a satisfying feeling and can make your clothing astonishing. Most women wear false eyelashes or eyelash extensions.

It is one of the most common and convenient accessories women wear to enhance their beauty. So, how long do eyelash extensions last? This kind of accessory lasts for almost eight weeks or two months.

Roll Up Your Sleeve

Rolling up the sleeves when wearing a button-up shirt can make a fashionable style to your clothing. It can add comfort and composure to your shirt. It looks good with long denim sleeves and dark coloured long sleeves.

Wear the Opposite Foot Wear

Whatever outfit you want to wear, choose the opposite style of shoes. For example, exchange high heels to flat booties, sandals to sneakers and sneaker to heels. The more it doesn't feel right, the more it fits.

Don’t Keep Or Buy Clothing that Doesn’t Fit

It is not right to cling on to items that no longer fit you. It's also not essential to buy clothes that don't fit your size for the reason that it is on sale or just hoping that one day you will be able to wear it.

Holding on to items that don't fit you anymore is the worst thing for your wardrobe. The best way to get rid of it is to put it on sale and buy another set of clothes that best suits you.

Go For Heels!

Heels heighten your look literally. It can boost your confidence physically and mentally. You are not obliged to wear heels every day, but including them in your collection can undoubtedly give you a lot of stylish benefits.

Wear Leather Jacket

It doesn't matter if you're wearing jeans, gown, or gym clothing. A black leather jacket or any good motorcycle jacket improves every outfit. Wearing a leather jacket is always a classic choice, it may not be a must but, leather jackets can be an excellent pair of most stylish clothing.

Be Confident

The most important trick to becoming stylish is to be confident in all aspects. The truth is, looking stylish comes down to being confident.  If you walk the streets wearing one of your elegant clothing with confidence, people will have to look at you and agree that the clothes you wear are suitable for you.


Wanting stylish clothing doesn't require you to spend much effort and money. You can wear anything you want effortlessly.  No matter what you're wearing, if you're confident and happy, you'll always look better inside and out.

These are just seven of the many tips and tricks to become stylish. If you want to become one, you can start slowly by getting rid of the clothes that you don't want anymore.  

Transpire Ethical Home: Go Green With Your Furniture Using These Approach

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You deeply care about our environment, thoughtfully practice the value of sustainability and considering the budget-friendly feature to all things. Plus, you may already do your role to follow an eco-friendly lifestyle, whether it means of taking a shorter shower to save water, biking going to the office rather than driving, or using and recycling energy saving bulbs.

But, as you're mastering these steps toward a greener lifestyle, you probably want to do more such as applying green practices to your entire home, particularly in your furniture.

Here, you'll find tips on making an eco-friendly home, which will end up in a more long-lasting investment, defend your health and of our planet as well, and a chance to create a high social impact while offering luxury and pleasing designs.

Cast the Furniture’s Durability

The green and eco-friendly furniture are the ones which warehouses are away from the landfills. Thus, there’s something to be spoken about investing in a high-quality furniture piece that is built to last.

For example, think about your grandparents’ dining sets that are probably still durable even for generations. Hence, by buying less and spending a little more money on high-quality furniture will save you and the environment as well in the long run.

Opt for Products with Recycled Materials

Recycling materials may require less preparation, and unlike in producing new materials, it only needs fewer resources. Purchasing products that are from recycled materials help to promote the market for the recycled resources.

Also, being aware of what “recyclable” actually means is essential. Thus, look for products with the certification from Cradle to Cradle, and avoid those "monstrous hybrid" products, since they are prone to recycling inappropriately.

Love those Pre-owned

Have this one to consider; try to acquire used furniture from different thrift shops, or at any garage sale. Buying secondhand furniture means that you won’t use any new materials by acquiring a lightly used item, though you may use a few resources to give it a new look.

Further, purchasing pre-owned furniture also prevents those large pieces from being dumped in landfills, where they will undoubtedly end up if their owners won't find them a new home.

Go with Bamboo

Another tip towards buying eco-friendly furniture, consider choosing furnishings made up of bamboo materials. For one thing, bamboo is a much sustainable material, durable, and it also grows fast.

Further, it’s an incredibly flexible material, while it can be applied to flooring, it can be into modern furniture as well. However, there are some things you should be aware of bamboo trees. For instance, bamboo furniture is held together by glue that contains toxic and harsh chemicals.

Though bamboo is abundant in China with lesser chemicals, cropping of bamboo uses a ton of water and can usually suck up all the nutrients from the soil.

Say No to Flame Retardants

Instead of off-gassing like the other chemicals, flame retardants usually fall out on cushioning. In detail, flame retardants are powders, which can get mixed with dust throughout the house.

Though flame retardants are designed to keep you safe, there isn’t enough proof of them making anything rather than releasing harmful fumes while your sofa burns.

To point out, avoid those products that are made out of foam, instead choose natural latex, wool, or cotton down. Further, you can also ask the manufacturer to find out if they're using any flame retardants.


Going green is greatly essential to most households in this generation. It can also create an impact regarding environmental issues and the increasing threat of global warming. Overall, whether you want to purchase new furnishings for your home, or you want to contribute reducing the further destruction of our environment, consider buying ethical furniture. By browsing internet sites such as Black Mango and other furniture shops, you can have the variety and choices according to your preference.

Fashion Sustainability in Progress: A Series

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When most people think of fashion brands, they immediately think of what fashion stands for them as an individual or an organization. For a fashion designer, it may be making patterns, prototypes, and the works. For a fashion blogger, it may be minimalistic fashion. For a consumer, it may be fashion trends. The truth is, most people don’t care about ethics when it comes to fashion, and probably not even the environment. If only they knew who makes their clothes, how they make and ship it to them, perspectives would change.

“The horrendously low prices that farmers get for their produce is a symptom of a society with warped priorities; we do not want to pay adequately to someone who keeps us alive, but we are willing to pay through our noses for branded shoes and gadgets. And in relation to the latter, we don’t even care what the actual factory worker gets.” –

Lack of information about these brands, how they produce and supply their products, how transparent they are about their operations keeps consumers in a state of ignorance. This is changing with the emergence of the slow fashion revolution. The Fashion Transparency Index ranks the levels of transparency of 100 of the biggest global fashion companies. It makes it easy for consumers and businesses to make informed decisions, it has saved lives and also protected our environment.

Fast fashion brands are adapting to the transparency and business risks by being more resourceful, ethical, and technologically advanced. But, what exactly are they doing? To answer that, we are bringing you a series of blog posts. We will look at the most selling brands in the fashion industry in the year 2016-17. Interbrand, a global brand consultancy, reported Best Global Brands of 2017. Ten luxury and apparel companies made their mark in the top 100. Each blog post would probe into these companies for environmental and social performance by highlighting their progress. Stay tuned for a bimonthly series looking into their sustainability efforts.

Stay tuned!

Anuja Sawant

Environment & Social Sustainability Specialist