Sustainable, ethical or Eco-friendly all these concepts relate to consciousness, we are aware, informed and conscious the reason why we act upon that. The point here is awareness of what we want to express and the way we want to express it. However, conscious fashion or let’s talk first about the conscious state in order to end up with feminism and conscious fashion. The conscious sate which I think it is important to highlight in order to understand the movement and to take the path.
One of the states of consciousness is a state of awareness a conscious mental state is simply a mental state one is aware of being in (Rosenthal 1986, 1996). So we are conscious because we have the desire to be aware of. Nowadays, that’s how I perceive fashion we are aware of the social injustice, inequalities, discrimination and other costs.
Do you know that women are the most impacted in the fashion industry as they are also the ones who are the craziest about new trends? So if we are consciously fashionable we are feminist because simply we are aware of the situation of those women in that garment factory somewhere is making our clothing that we are crazy about. In the pursuit of social, economical and political equality conscious fashion is striving toward fair wages, clean work conditions, protecting women’s rights and creating opportunities and also protecting the planet environmentally talking. These are the 3 following facts relate feminism to conscious fashion:
FACT 1: CONSUMERISM BEHAVIOR
Women buy the most that’s a fact and also they are the ones that are concerned about women’s rights and they are probably the ones who could be aware of the spectrum of the fashion industry because it concerns them, they could be informed, do research about the circumstances and the real costs and reflect on their consumerism behavior. Being aware is reflecting on our actions, questioning our behavior, looking forward information it is not forcing ourselves to do something that we can’t but what if we start small, ask the brands, look after who made the clothes choose well and consume less it is already the beginning of the journey. Believe me, you will feel good about it later on.
‘’ Women consumerism behavior is something that we could reflect on and raise awareness about that. It is the starting point of the conscious path and the pursuit of the feminist movement ‘’.
FACT 2: SELF-EXPRESSION
As women, we love feeling beautiful, powerful and confident. Each woman has its unique way to express herself not only by clothes but also the way she wants to show her personality.
For me, self-expression is the feeling of being comfortable with my own skin and clothes play a role but not that big role. Self-expression could be like that: if we want to follow up with feminism for all women who done a lot for us we could express ourselves consciously and lead by example. For example:
‘’ If you support women workers in the garment factories, or empower other women then you are, or you said a big NO to Brands who are not ethically committed then you are a feminist and you care about other women ‘’.
Why don’t we take self-expression as an advantage to show to others that we care and we want to show up consciously? We want to empower and lead by example and show ourselves as respected women respecting other women, people and the planet.
FACT 3: DEFINITION OF VALUES
Exploring my values is a lifetime journey, I evolve and I grow. So my values are defined with time. It is very important for us to define our values because our actions relate to that day by day. So if I don’t define my values from the beginning how could I define these brands? Basically, the values could be respect to the planet, to people and to animals. Respect itself could take different forms. However, these values help us to choose well in the market and also we express our feminism as women who respect their values and other women around them.
‘’ Define our values and act upon that, respect could be one of the values. If we respect ourselves then we could respect the ones around us ‘’.
Above all, we are consciously feminist, as women we could consider these facts to acknowledge, inspire and be inspired, empower and be empowered.
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